Consumers are seeking to adopt a well-balanced diet and aspire to find healthy alternative products. Australia is leading, Japan, Korea, Singapore and Thailand follow.

Consumers want to buy original stories behind the products about their origin, ingredients, people who made it and  how … Consumers want to share a special connection with their food.

With the explosion of social media use in their everyday life, consumers love to share with their online community what they eat! Therefore, food drives their creativity on visual appealing about colors, shapes and artful structure.

A growing number of consumers are single or separated. That means more and more persons eat alone. Thus, on-line shopping and on-demand delivery services are growing, proposing niche food products with small quantity. 

Consumers show a growing focus on higher-quality products, made from natural ingredients.

Providing detailed provenance and sourcing information is definitely on the trend in the snacks market. It is a way for labels to build a story around their product to differentiate it. Some producers build their attractiveness via emotional connection, capitalizing on their products’ provenance and storytelling around their sourcers and animal welfare.

Nowadays, nutrient-dense healthy snacks are on the trend: we want to eat quickly and well, feel fully nourished without gaining any weight… Therefore, we see a growing demand for low/no/reduced fat & calories products but also for high in protein snacks (for meat snacks especially), high fibre ingredients with limited sugar & processed ingredients.

Consumers are craving for new taste experiences. That is why there is a growing demand for recipes using spices, herbs, focusing on culinary preparation techniques like roasted, grilled or fried… As well as more and more original recipes replicating ethnic & traditional dishes.

In the United States and Canada, the snacking category had litteraly exploded between 2010 and 2015, growing of 25%! Indeed, 94% of North-Americans consume a snack at least once a day! The category is driven by the popcorn and meat snacking segments thanks to innovations and a strong health perception. The Category is forecast to grow by 22% by 2022, thanks to solid trends:

For 38% of consumers, a new flavor- especially when it comes to spicy taste - is the main factor driving the purchase of a savory snack. Indeed, 1 out of 4 consumers is eating more spicy food than - in 2015. Consumers are craving for new taste experiences and new flavor discoveries as 62% of the consumers agree that pleasure remains the main factor for consuming savory snacks.

The snacking category’s growth is coherent with consumers’ concern for their health. They are looking for snacking products, at the same time easy to consume on the go and presenting health benefits such as a high protin content or less salt addition. They believe health and great taste is compatible.

79% of consumers are positively influenced to purchase savory snacks with a short ingredient list of recognizable ingredients.

98% of Latin Americans eat a snack at least once a month. The main reasons of snacking are: 56% pleasure, 37% satisfy a craving, 33% social meetings, 29% for the nutritional benefits and 28% to satisfy hunger between meals. In this context, some brands started to adapt their offer in order to make snacking a healthy pleasure.